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I know it looks like I typed the title in the dark with my fingers on the wrong keys.  Writing Backwards challenges us do something that feels very unnatural.  We have to consciously reverse the way we know to do something that has become simple.  Though I don't have a practical application for becoming proficient at writing backwards, the exercise reminds me that learning anything new is ackward at first and that changing direction may not be as simple as it sounds.

Rivalry or Revelry

Though I've unconsciously observed these two extremes with my own siblings and children, the reality of this range of sentiments struck me last week as I joked with two dear colleagues who work closely with one another.  They clearly enjoy working together.  And they cover for one another.  I've often heard them tease about sibling rivalry.  They are in the same position and each wants to exceed performance measurements.  It appears that they clearly realize that they can both excel.  However, just as each child secretly wants to be his or her parent's favorite, they probably each want to be their manager's favorite.  Though they tease about rivalry, what I frequently observe is revelry.  They celebrate each other's successes and enjoy a warm working relationship.  Revelry trumps!

Linking, Tweeting and Friending with the Pros

Three social media pros shared their advice for effectively using LinkedIn, Facebook and Twitter at Sterling Bank's April Women's Business Initiative luncheon:

Denise Patrick, Vice President, Marketing and Creative Services, Pierpont Communications
Steve Latham, Founder and CEO, Spur Interactive
Christine Pechayco, New Media Editor, Sterling Bank

This group of experts was quick to categorize social media as additional cost effective marketing tools to supplement what we are already doing to grow our businesses. 

Facebook was presented as a communication tool ideally suited for personal and business to consumer relationships.  LinkedIn was categorized as a business development tool.  And Twitter was described as a tool to amplify messages.

Denise, Steve and Christine agreed that social media communication must be relevant, educational and informative.  The goal is to increase awareness and ultimately move to a status as a preferred partner or vendor.

They cautioned that these tools were designed for customized two-way communication and won't work well if we try to use them to distribute press releases or overtly push products or services.  The tools will work well to spark interest, establish a reputation as a resource, enhance relationships and broaden reach.  When used effectively social media levels the playing field for small and large companies.

Though each panelist acknowledged the time investment necessary, estimates for effectiveness varied from 15 minutes to an hour per day.  Tips to minimize the time investment and maximize the impact included developing a production schedule, sharing content developed by others and using free tools like those available at HootSuite.com.

The experts were in broad agreement about the power of social media and each has a special way that they mutually benefit their networks.  Denise uses the business cards she collects during the day to extend invitations to continue the relationships through LinkedIn.  Steve provides a Monday Marketing Tip each week.  Christine is a prolific re-tweeter. 

This terrific trio helped a room full of enthusiastic business women to "Link, Tweet and Friend Like a Pro".

Lessons Learned from Playing in the Rain

A dedicated group of parents sat in the rain for the past two days as we watched our sons play lacrosse.   One lacrosse mom asked her husband if they'd be watching the game if we were back in Houston, rather than on a road trip.  He answered that when the guys are playing, he'll be there.  This sentiment is widely shared by this devoted parent group.  How I wish every child had parent advocates like these!

A few things from this weekend that we could add to the lacrosse manual:

• It's amazing how quickly fashion takes a backseat to function and practicality when the skies open.
• Ideal conditions aren't required when we're supporting those we love.
• Fond memories are made when friends are together.
• Unless there's lightning, the game will go on.
• The beautiful rainbow is a reward for time spent in the rain.

Scrabble

I've loved the game of Scrabble from the time I was able to spell.  Though I've played countless games since I last played with my precious paternal grandmother, I think of her every time I play.  Her signature word, jo (sweetheart) has given me many amazing plays.  I'm so pleased that the Scrabble fascination continues with my children's iPhone apps.  What a neat multi-generational way to keep us thinking!

Real People Create Our Opportunities

How many times have you left an event feeling energized and educated?  My guess and hope is many, many times.  And I sincerely hope that most of you who have attended Sterling Bank events have left with news you can use, contacts you will pursue, and a renewed emphasis on productive, self enlightened networking.  How often do you take time to acknowledge the real person who invited you or entertained you? 

When you get an event oriented invitation from Sterling Bank and many other companies, most often, a real person indicated that you might be interested in attending.  Yes, we all get automated invitations to do absolutely everything! But, we all need to acknowledge those who provide appropriate chances to meet, learn and grow.

 I will continue to invite those who might be interested to engage in discussions that I think are productive. And I hope others will continue to include me when they think I can add value or benefit.

Reserve Fuel

It doesn't happen often, but I get very anxious when my car's reserve fuel light comes on. I immediately assess the diagnostics to see my driving range, because invariably it lights when I am time pressed to make an appointment.  Regardless of what else is going on, I know that I have limited range before I must refuel. 

Our own warning signs may be far more subtle, but if we're attentive, we can recognize when we need to stop and refuel.  Just like our cars, we can't go indefinitely without tending to our needs for downtime.