Is the Steak as Good as the Sizzle?

A foodie friend and I were comparing notes on great steaks and I highly recommended the truffled filet at Tony's.  When he told me that he and his wife had made reservations I couldn't wait to find out if his experience matched my recommendation.  Fortunately, it did.  When we put our reputations on the line to encourage others to buy a product or service, hire someone or endorse a candidate for a position, we need to remember that the steak needs to be as good as the sizzle.