At the first of the year, we developed an incredibly ambitious market development plan. Though we spaced events throughout the year, we intentionally front-loaded the calendar to allow for maximum impact. It's been a terrific five months, with more opportunities than our colleagues have ever had. My focus on executing the plan initially kept me from making a welcome adjustment. However, the announcement that we were rescheduling a June event until the fall was enthusiastically received by all involved.
Plans are essential, but reasoned adaptation can reap big dividends.
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