Great marketers are skilled at getting us to remember what they emphasize. Edgar and I had a lovely meal at a neighborhood restaurant this week. They also have other locations, and were celebrating their 20th anniversary by distributing $ off coupons for the next visit. Edgar remembered the 20 and thought that our coupon was $20 off of our next meal. However, I remembered that they were celebrating their 20th anniversary with $10 off of our next meal. Wish he'd been right!
This reinforced one of the gender communication differences from the session I facilitated earlier in the week. Though each individual is distinct, there are a number of females who are better at recalling details than male counterparts.
Though the details in this case did not matter, there are frequent interactions where details do make a big difference. When that's the case, it's important to communicate more than once or have more than one person study the details.
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