The most obvious reason to entertain is to spend quality time with family and friends. We love trying new restaurants, revisiting favorites and hosting dinner parties at home. It's easy to get into a rut. Mixing familiar and novel places, dishes and participants creates anticipation, excitement and memories.
A favorite childhood rhyme emphasizing the importance of literal friends can be expanded to include experiences: "Make new friends and keep the old; some are silver and the others are gold".
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