Tuesday, May 7, 2013

Link, Tweet and Friend Like a Pro in 2013

Social media is an important part of our lives.  We first presented a Link, Tweet and Friend Like a Pro panel  four years ago.  We just engaged two social media experts, Raissa Evans (Executive Manager of Practice Growth, PKF Texas) and Tracie Welch Brenton (Director, Audience Development, Houston Business Journal) to share their expertise for a capacity crowd at a Comerica Bank Business Forum today.

Tracie and Raissa very successfully embrace social media in their professional and personal lives. They enthusiastically shared valuable strategies, tips, do's, don'ts, success stories and helpful encouragement to launch or expand social media as a crucial, cost-effective part of our attendees' overall marketing and business development plans.

Though, Raissa and Tracie are terrific marketers with strong technology interest, education and experience, I am proof that technology acumen isn't a prerequisite to diving in to social media.  Tracie and Raissa both emphasized the importance of intentional messaging that is beneficial to your target audience.  They both have access to colleagues who have very valuable content to share (reporters and CPAs) and have the opportunity help extend their expertise to others.

Some take-aways from their enlightening dialogue include:

  • Know and cater to your audience
  • Provide interesting, useful content - don't forget that pictures speak volumes
  • Post regularly
  • Be authentic, consistent and human
  • Don't over-promote
  • Listen twice as often as you post
  • Time is the biggest investment in social media - use it strategically and wisely




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