Don't disengage your folks with the silent treatment. When you ask an associate to represent the organization with media, community organizations or elected officials - support them when they do!
I once participated in a company sponsored media interview that appeared on the front page of the Sunday Houston Chronicle business section. Though I received numerous positive mentions from friends, associates, colleagues and my boss, others who should have weighed in were conspicuously absent.
I could easily have wall-papered the organization, sending the feedback from this company initiated interview to everyone who might need to know (or matter to my career), but I didn't. This was probably a mistake, in a very hierarchical organization.
Sometimes doing the right thing unjustly invokes the silent treatment.
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