60 Seconds

The reality that how we present ourselves can make or break an opportunity became clearly evident today when I was asked by a friend to rank 3 professionals she was considering using.  Each had been recommended by a credible third party.  My friend and I arrived independently at the same rank order for these professionals by reviewing their 60 second descriptions of their specializations.

Presentation matters - visual, verbal and written.  We often have only 60 seconds to lead to a meaningful connection.