Sheena Iyengar, a professor at Columbia Business School, has written a book, The Art of Choosing. I enjoyed her findings about choosing from a presentation that she made:
- Some decisions are easier when choices are narrowed.
- We assume that we know what we want, but don't always recognize our preferences.
- Happiness comes from wanting what we get.
- We sometimes make choices contrary to our preferences in order to express our individuality.
- When we are seduced by too many possibilities, we may avoid making a decision.
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