In a recent meeting, peppered with distractions, a colleague mentioned that we tend to follow bright, shiny objects. What an apt description of what was happening! Little did I know that this tendency to get diverted from a goal has been labeled Bright Shiny Object Syndrome.
And the distractions don't just occur in meetings. With fingertip access to never-ending email, social media and search options, it's easy to rationalize our distractions. The information is interesting, useful or important. The unlimited new opportunities presented may be more fun the things we are working on.
Laser focus on critical objectives can help us curtail our natural desire to detrimentally follow bright shiny objects. Creating time to explore new possibilities is healthy. Intense time sensitivity and goal orientation help us balance existing priorities and avoid being seduced by an unmanageable number of new bright shiny objects.
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