Saturday, April 23, 2011

Cost and Value

I love getting a great deal!  With ever increasing competition for our hard-earned dollars, we are constantly bombarded with offers for things we do and do not need or use.  Low cost offers are popular and attention getting.  Astute purchasers know that low cost does not necessarily equate to good value.  Price can be a critical decision factor, but unless we are trying to find the best price for a specific product, we need to consider how closely a given array of product or service offerings meets our other acquisition criteria. 

Ultimately, we need to ensure that the cost we pay delivers the value we expect.

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