The Right Offer

It's simple to accept that an individual or organization doesn't need a particular service because we that's what we were told.  The reality may be far more complex including any of the following 9 reasons:

• We didn't ask the right person.
• We didn't understand the problem they were trying to solve.
• We didn't position our offering in an easily understandable way.
• The timing wasn't right.
• The budget wasn't available.
• This "nice to do" is competing with too many "must do" projects.
• We didn't make it painless enough to implement.
• The comfort of the current way of doing things outweighs the risk of the unknown.
• There is no desire to change.