However, each of us as individuals, organizations and companies can aspire to attract raving fans. The rules for "others" are simple:
- Under-Promise, Over-Deliver
- Think like an Owner of the Enterprise and Customer Relationship
- Deliver the Platinum Rule - Treat others as they Expect to be Treated
- Quickly Resolve Complaints
- Act Decisively
- Refer without Expectation, but with Hopes of Reciprocity
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