Our well-qualified panel included:
- Listen, inform and engage
- Use feedback to improve services
- Push headlines thru Twitter and Facebook
- Provide tips that journalists might use for stories
- Be aware of the legal implications for financial institutions and public companies
- Benefit from research and customer service opportunities
- Recruit Gen Y employees through Facebook
- Invite your audience to special events using social media platforms
- Treat social media as an additional communications tool
- Create instructional videos on You Tube
- Build communities
- Access experts and share expertise using LinkedIn discussions
- Get sucked in to the fun of these platforms
- Expand your mind, friends and business
- Social media adds communication channels
- Assess an organization's culture
- Stay active, particularly if you are using these platforms for your company
- Remember that it is extremely difficult to regain credibility if it is lost
- Maintain conversations
- Treat interactions as you would face-to-face conversations
- Do not bombard your audience
- Alerts will allow you to follow topics of interest
- Social media levels the playing field between large and small companies and it's free
- Offer journalists sneak peeks
- Tweet up in your areas of interest
- Be curious and step outside your box
- Transparency and honesty are essential
- Be helpful, courteous and do not disparage
- Avoid cereal/sandwich communications - most others don't care what you are eating
- Lose control of communications by engaging others
- Apologize if you offend
- Push your own message
- Inform
- Create guidelines and add them to the employee handbook
- Realize that you don't know what employees are saying in face-to-face conversations to alleviate SM fears
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