Though we don't think we want to hear "No", that's sometimes exactly what we need to hear. Until we hear "No", we hold on to the hope, illusion or possibility that we will hear "Yes!". Lack of a negative response may prevent us from realistically assessing a situation, diversifying our options or moving on to other more promising possibilities.
There are 1000s of nice ways to say "No" without being offensive or hurtful. We've all been told how important it is to handle business rejection without taking it personally. It's equally important to deliver timely and necessary "No" responses. Unresolved issues create stress and anxiety for all involved.
Though saying "Yes" is far more fun and rewarding, delivering a "No" can allow everyone to move forward, exercising productive alternatives.
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