Needle in a Haystack

With all of the advertisements, email solicitations, mailings, cold calls, billboards, seminars and networking events bombarding us, it often seems like getting a distinct value proposition delivered to an interested and able buying partner is like finding a needle in a haystack.

Many of these well-intended and carefully crafted communications pieces get lost in the clutter of our hectic, chaotic daily lives. With so many messages, meetings, projects, calls and deadlines competing for our time and attention, we often find that only those messages from a known messenger or with an intriguing subject line command more than a few seconds of our precious attention.

We can win prizes for creative content, yet be destined for the immediate recycling bin if we fail to connect via known messenger. Everything is connected. Finding the missing link in our relationships from who we know, who they know, and how our friends are connected to those whom we need to know makes the difference between success and oblivion.

A needle with a very long thread could be visually spotted in a haystack. Or we could attract the needle with a powerful magnet. Our carefully crafted messages delivered with knowledge, enthusiasm and understanding to those with whom we've carefully connected through excellent relationship threads will stand out.