The Sandler Rules

I just finished reading The Sandler Rules - 49 Timeless Selling Principles and How to Apply Them adapted by David Mattson. Reading the book is like spending self-paced time with a personal sales coach. Each 4 page chapter offers practical advice and questions to apply to your own selling experience. The author beautifully illustrates the power of listening, questioning, prospecting, taking responsibility and getting decisions.  He reminds us that when the outcome is important, we don't try to do something, we do it.  And he emphasizes that a life without risk is a life without growth.