Why Me?

We usually think of "why me?" as a victim question.  Let's turn the tables and use it as a proactive positioning challenge.  "Unique value proposition" is the current way to categorize positive defining differences.  It's helpful to categorize skills, experiences and strengths to determine what we have to offer in a relationship with another.  It doesn't matter what we know or what we've done if it doesn't make a difference to the person we are trying to influence to take action.  Only by understanding the other person's position can we accurately address "why me?".